Strive Gaming reveals plans for further expansion in the US

Strive Gaming, a software vendor that has created a full-service, omni-channel iGaming platform designed specifically for North American markets, has announced that it will continue to focus on the United States.

The company was founded just three years ago by Damien Xuereb, the current president, with Max Meltzer, the current CEO. Xuereb says the company has the advantage of understanding the nuances of the markets in each U.S. state in which it operates.

“We had the opportunity to do our research and make sure that we built a product that meets not only the current state, but the future state, or requirement, as we roll it out in more and more states.” Damian Zureb explained.

Another advantage of the company is that it refused to enter other markets apart from the United States, keeping its focus solely on North America. “We will not be distracted by other regulations,” Xuereb stressed, noting that the Brazilian, Dutch or German markets are not of interest to his company. “This means that our business and products will continually evolve around the North American gamer experience.” he added.

Eight major clients have been secured

During three years of activity, Strive Gaming has secured partnerships with eight important iGaming brands. The first two are Desert Diamond and Golden Nugget Online Gaming in Arizona. The company then signed agreements with Betsafe, PointsBet in Canada, and Four Winds, owned by the Pokagon Band of Potawatomi Indians. The supplier has already acquired additional customers who have not yet been announced.

Regarding the company’s partners, Damian Xuereb said that they were all able to do this “Gain meaningful market share.” The Strive Gaming CEO gave the example of Desert Diamond in Arizona, which is owned by a local tribal operator, and revealed that the brand competes successfully with… “Big hitters” He also defeated national companies. “With the right technology behind the brand, local operators can compete.” Damian Xuereb concluded.

The Strive Gaming founder also predicted that there will be growing opportunities in North America because while online sports betting is currently present in 36 US states, iCasino is only available in seven states and the market is expected to expand. Indiana is one of the states where gambling legalization is being discussed, while New York State Senator Joseph Addabbo has introduced a new version of a bill that would legalize online casino games and online lotteries.

source: “Local Domain Advantage: Strive builds PAM for North America”. iGaming works. January 24, 2024.